• by Jack Loechner , Staff Writer @mp_research, November 24, 2004

Classifieds Lead 4 Percent Newspaper Ad Growth in Third Quarter

Newspaper advertising expenditures for the third quarter of 2004 totaled $11.3 billion, a 3.8 percent increase over the same period a year earlier, according to preliminary estimates from the Newspaper Association of America.

Classified advertising led the way with a 4.3 percent spending increase to $4.0 billion. National ad spending increased 3.9 percent to $2.0 billion and retail spending rose 3.5 percent to $5.3 billion.

2004 Quarterly Newspaper Advertising Expenditures ($ in millions)

Quarter	National $	National %Chg	Retail $	Retail %Chg	Classified $	Classified %Chg	Total $	Total %Chg
1(p)	1,835	4.54%	4,794	2.66%	3,592	4.00%	10,222	3.46%
2(p)	2,137	2.80%	5,470	2.60%	3,901	6.90%	11,508	4.10%
3(p)	1,959	3.85%	5,289	3.50%	4,022	4.25%	11,271	3.83%

Source: Newspaper Association of America
(p): Preliminary estimates
% change is over same quarter of previous year

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