With Christmas Fantasies, Neiman Targets Arts Charity
It’s here: Neiman Marcus’ 2013 Christmas Book delivers its usual over-the-top gift ideas, including a $150,000 bespoke falconry event, a $1.5 million his ’n’ her entertainment package, and a $1.85 million diamond experience.
But in a twist, the Dallas-based retailer says it will now donate a portion of each fantasy gift to its the Heart of Neiman Marcus Foundation, dedicated to bringing enriching art experiences to youth around the country. "This year's gifts live up to the time-honored tradition of presenting our customers with the rare and unusual, while also incorporating our long legacy of always giving back," the company says in its release.
The company is also making shipping free this year.
Along with Macy's Thanksgiving Day Parade, Neiman's Christmas Book, a tradition that began 87 years ago as a loyalty device for its best customers, is one of the most-watched for holiday season kick-off events.
As ever, there is a car (which is said to sell almost immediately). This year's model is a 2014 Aston Martin Vanquish Volante. It's Aston Martin's first 100% carbon fiber car, and priced at $344,500.
The entertainment package, billed as “a true audio- and video-phile's dream,” includes a 201-inch TV, which emerges from its “discreet, underground cache, telescoping upward and unfolding.” It also includes “technologically advanced speakers, subwoofers, and amplifiers that project unparalleled sound,” satellite TV and DVD management systems, and a built-in package of 300 movies and concerts, including the American Film Institute's 100 Most Thrilling American Films (for him, presumably) and the 100 Greatest Love Stories, for her. Two Apple iPad Minis serve as remotes. The $1.5 million price tag triggers a $10,000 donation.
The falconry companion includes a 20-karat gold-plated perch, hand-carved stands, exotic-skin hoods, handmade backgammon board, lead crystal decanters, and a matching cigar cutter. Each package creates a $1,500 donation.
But the diamond experience is by far the catalog’s swankiest. It starts with a jaunt to DeBeers’ London headquarters to claim -- and name -- a 25-carat rough-cut stone and have dinner with DeBeers’ CEO, served in the Tower of London after a private tour of the Crown Jewels. Then there's a tossed sail along the coast of Namibia, to see the mines it came from, and eventually, meetings with designers in New York to turn it into a ring.
Other splurges include an $11,000 Ciclotte, a modern twist on the exercise bike; a $30,000 party for 10 at The Glass House, home of architect Philip Johnson (with all proceeds going toward the National Trust for Historic Preservation; Indian Larry's "Wild Child" ($750,000) and “Question Everything” ($80,000) motorcycles, and a $20,000 Jeff Koons piece.