Facebook Rolls Out 'Page Insights' Widely
by Mark Walsh, Oct 9, 2013, 4:30 PM
Facebook today rolled out its updated analytics tool to all page owners on the social network after announcing the beta version in June. The new Page Insights breaks the People Talking About This (PTAT) metric into separate parts, renames the “virality” measure as “engagement rate,” creates a score card for positive and negative interactions, among other changes. Read more in this blog post.