Volvo Consolidating Agencies
Volvo Cars is looking for spend efficiencies, thus the global agency review that started in June to help consolidate agency relationships around the world. Now it looks like it may be expanding to include the U.S. work, with estimated media budget of $50 million. It's held by Boston-based Arnold Worldwide. The automaker had earlier used a "Team Volvo" structure that allied Arnold Worldwide, SapientNitro and Euro RSCG 4D. But in 2011 it consolidated that approach and moved all of its business in the U.S. to Arnold.