Chevrolet Starts Malibu Campaign
Chevrolet is launching a full-blown marketing campaign for the re-engineered 2014 Malibu, a mid-cycle redux for "The car for the richest guys on Earth," the campaign states. The rich guys, it points out, are not down on Wall Street, in big law firms making partner, or avoiding paparazzi. "We're looking at this as an all-new launch," Chevy U.S. marketing chief Chris Perry told reporters at a media drive. "We need to put our investment behind it to make sure we're successful."