Rendering Search Keyword Referrer Data Useless
by Laurie Sullivan, Oct 10, 2013, 1:03 PM
Marketers have some rethinking to do. The encryption of organic keyword and referrer data by Google will influence major changes. Kevin Lee said marketers still have access to some keyword data, but the analytics programs that provided full keyword data based on the HTTP referrer will become essentially useless. Read the article here.