A campaign encouraging tourists to come to the United States starts this week in Britain, part of a Commerce Department effort begun after the terrorist attacks of Sept. 11, 2001. The $4 million
campaign, by the Los Angeles office of the British agency M&C Saatchi, plays heavily on the British love of American movies, as illustrated by the theme "You've seen the films, now visit the set."
Print, television and billboard ads will feature clips from films like "Thelma and Louise," "Sweet Home Alabama" and "L.A. Story" (but presumably not "Deliverance" or "The Ice Storm").
Read the whole story at The New York Times, December 15, 2004
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