DSPs Reap The Benefits Of No Google On FBX
Advertising Age this morning wrote that Facebook's decision to not invite Google onto its ad exchange, FBX, has "been a boon" for demand-side platforms (DSPs) such as Turn, MediaMath, AdRoll and DataXu.
"Did we get new clients from Google because of this? Yeah, absolutely," Maureen Little, Turn's senior VP-business development, told Advertising Age.
The article continued, reading: "Even if hell froze over and Facebook and Google struck a deal tomorrow, it might not hurt the indie DSPs, which have had more than a year to prove themselves outside Google's shadow."