Williams Sonoma Needs To Woo People Off Net, Back To Stores
Williams-Sonoma is getting hit by "showrooming." That's when you go look at what you want in a showroom and then go buy it somewhere else. Never used to happen at luxury stores with exclusive merchandise. But rivals in the $12.3 housewares market like Cutlery and More LLC, not to mention Macy's and Amazon.com, sell for less. Williams-Sonoma has posted comparable sales declines in five of the last seven quarters.