ABC, Univision Launch Fusion For Millennial Hispanics
ABC has joined forces with Univision to launch a new cable and satellite TV network, Fusion, targeting millennial Hispanics with English-language content reflecting their status as acculturated
teens and young adults born in the U.S. That includes many second- or third-generation children of immigrants, who straddle Hispanic and mainstream cultures.
The network is set to go live Oct. 28.
According to AP, which first reported the news, Los Angeles-based Fusion will deliver a combination of news, comedy, and sports to American Hispanics ages 16-30, including a news and
entertainment show featuring puppets and animation created by David Javerbaum, who made his name as head writer for “The Daily Show with Jon Stewart.”
On the straight news side, the network will also feature a more sober news program hosted by Jorge Ramos and Maria Elena Salinas, who co-host Univision's nightly newscast.
Earlier this month, the partners announced that Isaac Lee, president of Univision News, would serve as CEO of the new channel.
This isn’t Univision's only venture aiming to reach the growing audience of acculturated Hispanic millennials with English-language content. Univision has also invested in El Rey, a new English-language cable TV network created by Comcast and director Robert Rodriguez set to launch in December 2013. El Rey will feature content including reality shows, scripted series, news, comedy, music, animation, movies, documentaries and sports programming.
Univision is also investing in its core business of Spanish-language media. In 2012, the broadcaster launched a national, Spanish-language AM radio network featuring local, national and international news. The network, Univision America, includes AM stations in nine major Univision markets: Miami, Chicago, Houston, Dallas, McAllen, TX, El Paso, San Antonio, Las Vegas and Los Angeles.