The Associated Press will start native advertising in early 2014, introducing "sponsored articles into the stream of news stories on its mobile apps and hosted websites," as a way to diversify its
revenue stream, writes Michael Sebastian. "Licensing our content is a flat to declining business around the world," Jim Kennedy, senior VP-digital strategy and products at the AP, told Sebastian.
The company is talking with potential advertisers, with possible deals "centered around major events the AP is planning to cover, such as the Super Bowl, the Winter Olympics and the Academy
Awards," writes Sebastian.
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