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'HGTV' Mag Tests Social E-Commerce Feature

  • Adweek, Monday, October 21, 2013 4:09 PM
Readers will be able to shop from the pages of HGTV Magazine's November issue, using "their smartphone or tablet to scan items from the magazine’s popular High/Low List, a regular section that’s been expanded to nine pages," writes Lucia Moses. They will also be able to share information on products to Pinterest, Facebook and Twitter. Fiat is the first sponsor of this feature, which uses "technology from digital watermarking provider Digimarc."

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