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Facebook To Let Google Onto FBX

Google on Friday announced a partnership with Facebook that will open up inventory from FBX, Facebook's real-time bidding (RTB) exchange, to DoubleClick Bid Manager clients "starting in a few months," per the post that announced the partnership.

"We're continuing to invest significantly in our help advertisers and agencies buy programmatically across all devices and formats. But we’re always looking at ways to serve our clients even better – starting in a few months, clients will be able to buy inventory on FBX via DoubleClick Bid Manager," Google wrote.

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