Giving the "print is dead" theme the heave-ho, Simon Dumenco notes that some magazines, including such veterans as 80-year-old
Esquire. are doing
really well: "Revenues
at various titles have hit historic highs, prompted in large part by ad-page growth; Hearst's
Elle, for instance, just published the fattest-ever issue (the September fall fashion issue) not
only in its history, but in Hearst's history." History (along with building "thriving digital operations") is a key theme in Dumenco's piece, which details what's happened in the mag biz since
2002, the year
Ad Age started tracking its Magazine A-List.
Read the whole story at Advertising Age »