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Magazines -- Including Some Veterans -- Ride Digital Train To Success

Giving the "print is dead" theme the heave-ho,  Simon Dumenco notes that some magazines, including such veterans as 80-year-old Esquire. are doing really well:  "Revenues at various titles have hit historic highs, prompted in large part by ad-page growth; Hearst's Elle, for instance, just published the fattest-ever issue (the September fall fashion issue) not only in its history, but in Hearst's history." History (along with building "thriving digital operations") is a key theme in Dumenco's piece, which details what's happened in the mag biz since 2002, the year Ad Age started tracking its Magazine A-List.

Read the whole story at Advertising Age »

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