Brands Moving TV Budget Online
Brands are starting to divert TV ad budgets to online video, per research from video ad exchange Adap.TV’s semiannual “State of the Video Industry” report. The report, conducted with the digital media site Digiday, involved a poll some 900 ad agencies, advertisers, ad networks, and publishers. The study found that brands upped their video ad budgets by 65% from 2012. Some 86% of brands and 91% of agencies expect to spend more on them next year.