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BBC To Embed Clips On Twitter - With Ads

  • Gigaom, Wednesday, October 23, 2013 2:18 PM

As it rolls out its new Twitter Amplify feature, which allows certain media partners to embed video clips in their stream — complete with ads — the company has been signing deals with broadcasters like NBC, primarily for sports or entertainment-related content. But on Wednesday the BBC announced that it is partnering with Twitter to embed news clips as part of a new venture called BBCTrending.

Read the whole story at Gigaom »

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