Volkswagen Ad: Funny? Yes. Effective? No
A Volkswagen TV commercial featuring a woman whose utterly obnoxious laugh just keeps going and going has been tapped as 2013's funniest ad, but it may backfire. Ace Metrix, the Mountain View, Calif., research firm whose consumer survey has pegged the ad as the year's funniest, says the ad is little better than average in the most critical category of all: effectiveness."As many people said that the ad was annoying as said that it was funny," says Peter Daboll, CEO of Ace Metrix. "That means they're not going to watch it a second time." See it at the jump.