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When To Switch To Google Universal Analytics
- KISSmetrics, Thursday, October 24, 2013 2:28 PM
Thinking about switching to Google's Universal Analytics? In a video, Brian provides some advice on whether it's a good time to make the move. Google's new measurement protocol allows marketers to pull in other data from other devices like point-of-sale systems and call centers. Brian guides marketers through some of the features from the old and the new to help them make the correct decision. Watch the video here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.