The deal -- said to be a first-of-its-kind and by far the largest digital company upfront deal struck by MediaVest -- is likely to be the first significant digital upfront deal of the 2013-14 upfront buying season.
Among other things, it covers:
All of MediaVest’s U.S. clients (including Coca-Cola, Honda and Walmart) will now easily have access to high-quality online content like:
YouTube partner channels
Top-tier sites in the Google Display Network, including NBC, People.com, and Glamour
High-quality mobile content, including AdMob mobile app network and mobile display network
Mediavest doesn't do this stuff because it's in their clients' best interest. They do it to get the agency's name in the trades. And you guys blindly play along. Jackasses.