MediaVest Cuts Giant Upfront Deal With Google, First Of 2013-14 Buying Season
The deal -- said to be a first-of-its-kind and by far the largest digital company upfront deal struck by MediaVest -- is likely to be the first significant digital upfront deal of the 2013-14 upfront buying season.
Among other things, it covers:
All of MediaVest’s U.S. clients (including Coca-Cola, Honda and Walmart) will now easily have access to high-quality online content like:
YouTube partner channels
Top-tier sites in the Google Display Network, including NBC, People.com, and Glamour
High-quality mobile content, including AdMob mobile app network and mobile display network
- MediaVest will get access to Google insights tools and strategists, YouTube and creative resources as they look to create compelling digital experiences for their clients