Hyperbabble Of The Day

"[Company 1's Platform] delivers a normalization layer that enables advertisers to ingest, process and normalize billions of ad events and user segmentation data each day in real-time. This capability, coupled with [Company 2 Platform's] fast query performance and scalability, makes ad hoc manipulation and analysis of terabytes to petabytes of data flexible and easy for today’s data scientists and research analysts."



"For the first time, all constituents are able to leverage purpose built dashboards and flexible analysis tools to deliver actionable insights that will increase the efficiency of their media budget."

Editor's note: The goal of Hyperbabble is to expose industry pitches utilizing trade jargon that is hyperbolic and/or incomprehensible. We encourage readers to comment with Hyperbabble they've encountered. If you'd like to remain anonymous, please send them to tyler@mediapost.com.

Both of today's sections come from the same press release.

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