• October 24, 2013

Turner Digital Ad Sales on Thursday announced it has launched a private marketplace for programmatic trading dubbed the Turner Premium Xchange.

The company says that display inventory from "the majority of Turner's portfolio of high-profile owned and operated sites" will be available on the private exchange, however no specifics were given as to how much inventory would be made available.

Rubicon Project will provide the underlying technology for the exchange.

Turner Digital Ad Sales is a division of Turner Broadcasting.