- DazeInfo, Thursday, October 24, 2013 4:48 PM
The click rate for world-wide email marketing messages averaged 18.6% in 2013, according to a new study by email marketing services firm GetResponse.
According to the
report, marketers sent less emails on Fridays, but these emails tended to have higher open rates than other days of the week. According to the report, Fridays accounted for just 14.9% of
emails sent, but the open rate was 19.6% on Fridays.
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