Commentary

TV's Emotional "Pull" for Viewers... and Brands

For some time now NewMediaMetrics has been looking at various emotional attachment to find success of TV shows.

Now it wants to take a step back -- looking at the creation of TV shows in the development stage.

“We don’t need to look at a pilot,” says Gary Reisman, chief executive officer/co-founder of NewMediaMetrics, speaking at the MediaPost’s Video Insider Summit. Reisman can now look to concepts and ideas. He says: “Over eight years we looked at 166 TV shows. We were able to predict shows that will be renewed.”

Reisman talks about “pull”  being key here -- content that is pulls in viewers, now through a number of devices.

The company’s new effort is “The content investment marketplace.”

Key for advertisers is getting their “pull” when attached to a TV show: “Not only do we get the pull of the content, but the pull of a the brand.”

 
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