The Incredible Cost Of Online Fraud
Unsettling attendees of MediaPost’s Video Insider Summit, Web security firm White Ops is painting a terrifying picture of online fraud and its key players. Having matured rapidly in recent years, fraudsters have adopted sophisticated management structures that pump large sums of money into research & development budgets, which help “elite level programmers” stay one step ahead of the ad industry. So Jay Benach, a senior member of White Ops, said on Friday. The security firm recently estimated that online fraud is currently costing the online ad industry a staggering single-digit billions in lost revenue and wasted resources.