• Marketing Week, Monday, October 28, 2013 8:06 AM

Ryanair is cutting airport fees, offering a "grace" period on bookings and easing bag curbs as it tries to win back customers put off by its reputation for poor customer service. The improvements follow “extensive” customer feedback through a new “Tell MOL” page, in reference to Ryanair CEO Michael O’Leary, on the airline’s website and deal with some of customers’ biggest gripes. It has also pledged to improve its website, mobile platform and social media presence and is now hiring its first marketing director as it seeks to improve perceptions of the brand.

Read the whole story at Marketing Week »