London-based social video marketing company Viral Spiral and LA-based video creator development studio Collab have teamed up for a strategic cross-border partnership around online brand entertainment
and licensing, focusing initially on Twitter's Vine platform. Vine, Twitter’s micro-video social network, was one of the most-downloaded apps this year and now boasts over 40 million users.
The mobile video app that allows users to make and share six-second videos. The multimillion- dollar partnership means Viral Spiral will exclusively handle all brand and licensing activity for
Collab’s pool of Talent, including top Vine creators, such as Brittany Furlan (3.3M followers), KC James (2.6M followers), Jordan Burt (2.3M followers).
