Around the Net
Native, RTB Set To Converge?
- Advertising Age, Monday, October 28, 2013 11:53 AM
An article published on Advertising Age this morning says that real-time bidding (RTB) is ready for native. "Native ads and the high-volume world of RTB are on course to come together, with the most difficult hurdle, the technological one, all but cleared thanks to the introduction of Facebook's FBX exchange ads," the article reads.
