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Programmatic Is About Freeing Humans, Not Replacing Them

The Huffington Post today posted an article written by Beet.TV's Andy Plesser. The article reads, "Many folks compare the effect of programmatic with how automated stock trading wiped human traders off the floors of Wall Street, expecting a similar wave of automation on Madison Avenue."

However, Will Pate, digital VP of Interpublic's Canadian agency M2, told Beet.TV in an interview that programmatic is not about replacing humans with machines and is instead about freeing people up to spend more time on "strategic planning" and the reporting side of things.

Read the whole story at Huffington Post »

1 comment about "Programmatic Is About Freeing Humans, Not Replacing Them".
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  1. Tyler Loechner from MediaPost, October 28, 2013 at 3:45 p.m.

    Here is the link: http://www.huffingtonpost.ca/andy-plesser/programmatic-in-canada-it_b_4171045.html

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About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.