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Forget What You Know About RTM

  • Evergage, Tuesday, October 29, 2013 4:29 PM
A blog post at Evergage.com today used Google Trends to turn back the clock and see when terms like "real-time marketing," "real-time analytics," and others truly came onto the scene (as long as it wasn't before 2004, which is as far back as Google Trends can go).

The post reads, "Real-time marketing may seem like a brand new marketing phenomena, but that is only really the case in it’s current media defined definition."

Read the whole story at Evergage »

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About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.