• October 29, 2013

As the NBA Season gets underway, Samsung and LeBron James have reteamed for another ad that puts the spotlight on the basketball star’s life and how he interacts with his friends, family and teammates using Samsung wearable and mobile technology. 

A new 2-minute ad showcasing James and the technology will air immediately following the championship ring ceremony before tonight’s game between the Miami Heat and the Chicago Bulls. 

In addition to the ad, created by 72andSunny, Samsung is using the hashtag #TogetherWeRise as a way for fans to send photos of themselves that will be transformed into a mosaic of James that will be posted on outdoor screens in Miami on Tuesday night. 

Samsung on Monday signed on as the as an NBA partner, providing tablets and televisions, in a three-year deal reported to be worth $100 million.