Around the Net
Is RTB Ending Mobile Performance Advertising?
- VentureBeat, Wednesday, October 30, 2013 12:56 PM
VentureBeat this week posted an article saying that real-time bidding (RTB) is ending the "golden days" of mobile performance advertising.
The article reads:
"With consolidation fueled by a movement away from performance-based advertising and toward real-time bidding (RTB), the golden days of of performance-based or Cost-Per-Install (CPI)
advertising is nearing its end."
Read the full article at VentureBeat.
