• by Amy Corr  @MediaPostOTL, November 4, 2013

I can’t believe that holiday ads are already up and running. Best Buy spared no expense in the celebrity department for its “Storybook” holiday campaign. Eleven spots were shot, featuring Will Arnett, Maya Rudolph, LL Cool J and Jason Schwartzman as holiday storytellers, regaling viewers with tales of successful holiday shopping stories. Will Arnett reads an updated version of “Twas the night before Christmas” that includes tech gifts for every family member, even Uncle Raymond, the forgotten relative. His gift was swiftly ordered online and picked up in-store. See it here. Maya Rudolph tells the story of Aunt Judy, a woman who will be voted best aunt ever once her nieces and nephews see their Christmas tech gifts. Watch it here. CP+B created the campaign.