The latest round of
Ron
BurgundyDodge Durango spots launched yesterday, slated to air during “Mike & Molly,” “CSI” and Home Depot College Football, among others. Two of the four spots
are extended versions of already-launched videos. Remember the ad with Ron Burgundy
mocking a horse for only being one horsepower? A follow-up
ad shows Burgundy mocking the horse, only to see the horse’s offspring step into the scene. “I’m so embarrassed,” quips Burgundy.
See it
here. In “It’s Not Enough,” Burgundy continues to mispronounce M.P.G. or understand what it means. Unless it involves women, he’s uninterested.
Watch it here. In “Do – dge,” Burgundy promotes the entire line of Dodge vehicles using one-word sentences and extreme close-ups.
See it here. In the final spot, “Downhill Fast,” Burgundy mispronounces another word: Dodge. Convinced it’s pronounced Yodge,
he proclaims the ad is “going downhill fast.”
Watch it here.
Wieden + KennedyPortland created the campaign
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