• by Amy Corr  @MediaPostOTL, November 7, 2013

After watching this video for Fruit of the Loom, I’m starting to think my lucky pair of underwear isn’t that lucky. Part of the brand’s “Start Happy” campaign, “Lucky Looms” are 2,000 pairs of underwear that traveled to four lucky places stateside to ensure genuine luck. The underwear is available for purchase at www.luckylooms.com for $10 a pair. As of this writing, there were 1,178 pairs left to buy. A three-minute video shows the lengths these undies traveled to become lucky. The underwear were strung through the world’s largest horseshoe in Martinsville, IL; rubbed on the feet of the Winged Figures of the Republic at the Hoover Dam; marinated inside a box with the world’s largest four-leaf clover collection in Soldotna, Alaska; and rubbed with a penny that was thrown into the Seven Star Cavern Chinatown Wishing Well in Los Angeles. Wash 'em before wearing them! CP+B created the campaign.