NEW! Annie's Homegrown Tests New Product, Along With Kids' Patience

annies homegrownIf children are asked to choose between eating pizza or macaroni and cheese immediately, or waiting 10 long minutes to eat a macaroni and cheese pizza, how many will actually wait? Ten minutes to a kid is equivalent to five hours to the rest of us, so I was pleasantly surprised and impressed with a group of kids featured in a two-minute video for Annie’s Homegrown. The brand, inspired by the Stanford University marshmallow tests from the 1960s, gave kids the option of eating a plate of Annie’s Homegrown Mac & Cheese and a slice of Annie’s Pizza right away or waiting 10 minutes to eat the latest product in the Annie’s Homegrown line: a Mac & Cheese Pizza. A big chunk of the kids waited the ten minutes, and the looks on their faces when the Mac & Cheese Pizza arrived were priceless. Watch the video here, created by MUH-TAY-ZIK | HOF-FER.

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