• by Amy Corr  @MediaPostOTL, November 11, 2013

Imagine a world where ESPN SportsCenter anchors wore uniforms, and not the typical suit and tie. In the latest “This is 'SportsCenter'” ad, anchors are forced by management to keep up with updated fashion attire that takes a cue from numerous college football teams with colorful, tight, logo-filled uniforms. The spot debuted during ESPN’s "College Football Primetime" matchup between the No. 3 Oregon Ducks and No. 5 Stanford Cardinals. "Keeping up with Fashion" shows SportsCenter anchors John Anderson, John Buccigross, Lindsay Czarniak, Jay Harris, Steve Levy, Stuart Scott and Bram Weinstein and their unenthusiastic reaction to the new uniforms that are about the same size as Shrinky Dinks. The spot ends with Buccigross and Levy at the SportsCenter desk in uniform, which includes custom SportsCenter gloves. Wieden + Kennedy New York created the campaign.