• by Amy Corr  @MediaPostOTL, November 13, 2013

Kmart launched two online videos for the holiday season. The first takes place in a boardroom… an evil boardroom. Inside a corporate headquarters, upper management, who is anti-layaway, holds a meeting to brainstorm ways to make layaway inconvenient for all users. Meeting attendees include Genghis Khan, Satan, a creepy childhood doll and the co-worker who takes the last donut from the kitchen. Each offers evil ideas on how to make layaway seem like a waste of time for consumers. Then an unexpected visitor appears: a nun who's  pro-layaway and pro-Kmart. See it here. There’s also the odd video, “Mix CD,” where apartment tenants get their groove on to a CD of instructions on how to use Kmart layaway. Watch it here. DraftFCB created the campaign.