Zaxby's App Lets Users 'Check-In For Chicken'

zaxbysRandom iPhone App of the week: Zaxby’s, a Southeast restaurant chain, launched an app and social rewards program called "Check-In For Chicken." The app is part of the chain’s college sports sponsorship of 28 Division I colleges across every state where Zaxby’s restaurants are located. Players are encouraged to link their social media accounts to the app to receive points for engaging in social activities with the brand. This can include uploading pictures, updating their social media status or inviting friends out to eat. Points can be redeemed to win prizes like free Zaxby’s for a year, gift cards, T-shirts and a trip and tickets to the 2014 college football national championship game in Pasadena, Calif. St. John & Partners and Lodestone Social Media created the app, available for free in the App Store.

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