Gamers, this
campaign is for you.
Sony PlayStation and
BBH New York launched
greatnessexchange.com, where gamers can bid on PlayStation
memorabilia, two trips to participate in a Killzone Shadow Fall and The Elder Scrolls Online induction experience, and concept art from the brand’s recent "
Perfect Day” ad. Players can exchange their PS trophies for the chance to win costumes from The Elder Scrolls Online, a
mystery box, and concept art from “Perfect Battle.” This online auction house supports the Nov. 15 launch of the PS4.
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