• November 15, 2013

Digital marketing services company Silverpop has introduced a mobile SDK (software development kit) meant to help companies deliver customized experiences through their mobile apps. The SDK called Mobile Connector provides more personalized offers, notifications and content based on a users’ expressed interests and preferences over time.

Besides in-app behavior tracking, the SDK also offers integration with Silverpop’s automated marketing platform to track app interactions and time spent, audience segmenting for sending push notifications, embedding links in emails and texts driving to in-app features and individual targeting for one-to-one communication.

Mobile Connector is only available to customers of Silverpop’s Universal Behaviors offering aimed at helping marketers create personalized campaigns in real-time.