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Time-shifting TV Viewing Now 'Default Behaviour'
- The Drum, Sunday, November 17, 2013 4:39 PM
Over half of British adults now own a personal video recorder (PVR) such as Sky+, YouView or V+ as time shifted viewing is moving towards “the default behaviour” for viewers, according to research released by Kantar Media. The Future Proof study, which focused on over 2,000 UK adults over the age of 16 was conducted in August and discovered that 53 per cent of British adults owned a PVR at home.
