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Malls Add Experiences And Perks To Woo Shoppers

Valet parking, ice rinks, language assistance, rides, and free coffee are among the freebies malls are dangling to get people to shop there during the holidays. Every major shopping mall must try to "distinguish its position as a destination" for holiday shoppers, and few things work better than free gifts and services, says Steven Keith Platt, director of Platt Retail Institute.

Read the whole story at USA Today »

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