Chelsea Adams provides insight on how Ray Ban launched a campaign using music, architecture and the human experience to sell glasses. While it may include clips from "creative visionaries," Ray Ban is
missing a great opportunity to get consumers involved with its search and marketing campaigns. What do you see through your Ray Ban glasses? Have consumers answer that question through photos, and
then submit them to a shared Web site for approval, including a short description of the image. A search engine marketing campaign would lead consumers searching for Ray Ban glasses to a landing page
highlighting the images and videos.
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