Around the Net

Musicians Are Seeing The Benefits of Collecting Email Addresses

A music fan spends on average $3.78 in direct purchases from artists over the customer lifetime when they share their email address with a group, according to a new report from Topspin Media Inc. Some bands see even higher returns. According to The Wall Street Journal, Arcade Fire fans that share their email address with the band spend on average a lifetime total of $6.26 from the indie band. The Icelandic band Sigur Rós earns an average of $10.91 from each email address they collect.

Read the whole story at The Wall Street Journal »

Next story loading loading..