Google's changes to its Gmail service hurt sales at Groupon, so much so that the company is shifting its business away from email. The company reported "double-digit" declines in the percentage of
consumers that open emails from Groupon in the third quarter. The company claims to be one of the largest emailers in the world and attributed its $2.6 million net loss for the quarter to
these unopened emails. "Results were impacted by Q3 seasonality and double-digit declines in e-mail open rates related to the new Gmail promotions app that was rolled out earlier in the quarter," Eric
Lefkofsky, CEO of Groupon, reportedly said during the conference call.
Read the whole story at Internet Retailer »
