• by Karl Greenberg , November 25, 2013

Jeep is putting its Cherokee crossover into the secret wilderness of Walter Mitty's life in the remake. 

National CineMedia (NCM) is part of a partnership between Jeep and 20th Century Fox around a co-branded campaign around the upcoming Ben Stiller movie that includes pre-roll,  in-lobby, online, mobile and social media. 

The effort includes a :60 cinema spot featuring footage from both the movie and of the new Jeep Cherokee that directs audiences to visit Jeep’s YouTube channel to see exclusive content from the film, called "The Stunts of Mitty." It features Stiller talking about how they did the many stunts for the move with behind-the scenes footage of stunts on the streets of New York City.