When not writing this column, I'm usually analyzing and interpreting lots and lots of buzz; buzz on forums, buzz on blogs, buzz around the water cooler. Marketers actually pay for this analysis
because it shines a light on how consumers think and feel. That, in turn, informs better assumptions about what's coming. This always comes in handy when spending money, planning a marketing campaign,
or dodging an attack. So with buzz as a backdrop, I couldn't resist the temptation to wrap up the year with a few predictions for 2005 about marketing and advertising, informed by both consumer and
industry buzz.
Read the whole story at ClickZ, December 14, 2004
»