Time Inc. Signs Land Rover To New Native Ad Push

Adweek, Monday, December 2, 2013 1:04 PM
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Time Inc. has landed its first advertiser -- Land Rover -- for its Watercooler Live Ads, the native advertising product set to launch in Q1 2014. "For Land Rover, Time Inc. populated a microsite and Amplify units with the automaker’s own material, Time Inc. editorial and custom content from its content-marketing arm," writes Lucia Moses.
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