The Viral Secret: Connection To 'Human, Primal Sensibilities'

The Wall Street Journal, Monday, December 2, 2013 1:04 PM
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Neetzan Zimmerman's unfailing ability to pick viral stories to post on Gawker has "been held up as either craven pandering or a model for news businesses struggling to sustain journalism online. Or both," writes Farhad Manjoo. So Manjoo asks Zimmerman to share his secrets: "a deep connection to his audience's evolving, irreducibly human, primal sensibilities," writes Manjoo.

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