The Chicago Tribune Co. announced yesterday that it started a brand advertising campaign incorporating animation and graphics into messages that show how someone's day was made better by interacting
with the Chicago Tribune. The effort's television, print, outdoor, digital and direct marketing components were created by the newspaper's new advertising agency, DDB Chicago, which the company
selected as its ad agency in May. The Tribune has a daily readership of more than 2 million and nearly 3 million on Sundays.
Read the whole story at DMNews.com, December 15, 2004
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